The Future of Advertising Here at GoGo Vision
Here at GoGo Vision, we understand that the future is now. When it comes to technology innovation we like to think we are right at the front in what we can provide for our customers when it comes to outdoor advertising. We also understand our market and that technology innovation these days is driven by market need. Hundreds of modern technologies that are sound of purpose just never take off due to a variety of factors namely they are launched in the wrong place, at the wrong time and solve the wrong problem. This can be particularly frustrating when you have a magnificent product but market conditions restrict your ability to successfully sell.
For media owners and buyers, the challenge lies in spreading their brand message in an ever increasing cluster of competing places. One of these primary competing places is our own market to which we are particularly knowledgeable – outdoor advertising! Traditionally outdoor advertising involved a company paying another company to essentially wallpaper a big sign to a massive billboard outside with the hope that consumers would see the message and take in its meaning. This approach still works well today but for smaller more traditional outdoor print advertising methods, there are always going to be challenges with truly reaching your target audience. It’s all well a good distributing 1000 promotional posters but if no one reads them and takes in the promotional message, what do you do next?
Outdoor digital advertising is the solution to this problem for so many reasons. Digital out of home advertising can place cinema sized screens where there used to be billboards, replace traditional still signage on trains and buses and even put some interactive advertisements in your local shopping centre. The key advantage of these methods is that they are far more interactive, engaging and compelling than a traditional billboard and they can be switched over to a new advert in less than a second.
Cool right? But wait there’s more! Imagine if you could take these interactive messages and actively mobilise them so that they could move around and seek out your desired target market? If only there was a company that could provide this facility…
Oh wait, that’s exactly what we do! The issue with digital signage is the space that is required to fill it. The associated costs linked with this space can be astronomical. That’s why we cut this overhead out by using our digital marketing vans to distribute your message all over the city. We are based in Glasgow so can truly offer a unique service by having your message seen all over Glasgow. If that’s not enough, then don’t worry as we have expanded into Edinburgh as well so you now have two prime cities full of potential customers to advertise to.
The creative potential for advertisers still remains huge and the execution and sophistication on outdoor screens continue to evolve and the opportunities for advertisers are limitless. If you have a golden idea for an advert and need a platform that can deliver that advert to the correct audience then we are the people to help you achieve this! Whether you are based in Glasgow or anywhere else in the UK, hit us up and we can have a chat!