TRNSMT Festival needed offline help to launch their new music festival in Glasgow. The objective of the campaign was to raise awareness of this new event and increase ticket sales.
GoGo Vision’s Solution:
The GoGo Vision digital advertising van took to the streets of Glasgow city centre to raise awareness of this new festival together with its headliners. We also cleverly targeted other music events in Glasgow and Edinburgh with the same demographic to cross sell. Content used motion graphics and full motion video adverts with music audio. This 15 day campaign, which ran over a 3-month period, benefited from a last minute push and touched in excess of 450,000 potential ticket buyers.
The first ever TRNSMT Festival 2017 tickets sold out. Once again, there’s not much more to say about how effective this sort of promotion can be.
February 21, 2018