Cala Homes rely on a whole range of promotional methods to get word of their new build sites in Scotland out. They needed an offline campaign that would work in Aberdeen, Glasgow, Edinburgh, The Borders, Strathaven, Balfron and Bearsden as well as selected shopping centres and motorway locations.
GoGo Vision’s Solution:
GoGo Vision’s digital advertising van was used to target highly focused areas surrounding the build sites. We were able to get into rural areas where there isn’t typically outdoor digital screens. This, as you can imagine drew significant attention in every location.
The local people were left in no doubt that Cala Homes was in their area, building great new homes made for great new lives.
February 21, 2018