The Benefits of Using Mobile Billboards in Dumfries
Out of home advertising takes many shapes and forms, but if you’re looking to take your advertising strategy to the next level, mobile billboards are a cost-effective and successful way to do this, especially in a town such as Dumfries.
Choosing locations with a high footfall, especially that of tourists, is a sure-fire way to get maximum reach in this area. This can be any areas surrounding the beautiful castles, as well as the bustling town centre.
There are many benefits to using mobile, digital advertising billboards. Investing money in mobile billboards is a cost-effective way to advertise your product or service, no matter what industry you’re based within. The opportunity to be creative with your product is also easily achievable through this form of advertising, and is likely to drive better results than other forms of outdoor advertising, as well as print media such as newspapers, leaflets, and magazines, too.
How to use Mobile Billboards
Try and think outside the box when it comes to how you can market your product in this manner. For example, you can pique their interest by providing hints and clues using the billboards, which in turn can drive your target audience to another platform (perhaps online, such as social media), to satisfy their curiosity and find out more or complete the puzzle.
Using motion and lights is a very trendy and modern way of utilising mobile billboards. It’s a well-known fact that we’re more likely to be drawn to these forms of creative advertising, so something eye-catching is very engaging for the audience.
The opportunity to switch up creative formats is easily achievable through mobile billboards, too. Depending on the run-time of your campaign, you can try different formulas to test and learn. There is also an opportunity to create a full story using this strategy, too.
Any learnings can be reported on and used to shape future campaigns, helping to grow and evolve your campaign, as well as maximise ROI.
Get in Touch
In following the above tips, you’re well on the way to gaining plenty of exposure. If you want to explore more about using mobile billboards or digital advertising screens Dumfries wide to promote your product, contact us at GoGo Vision using our online contact form: https://gogovision.co.uk/contact/