Advantages of Outdoor Advertising
Methods of advertising are always changing as technology continues to create new ways to spread the word and one of these is dynamic outdoor advertising. Our outdoor advertising Glasgow team can help you make the most of the following advantages for your business.
The idea of passing trade is one that many business owners will be familiar with, which relies on the customer that spots your brand naturally. This could be from walking by a storefront but if you’re not ideally located or don’t have a physical store this footfall will be reduced or non-existent. With outdoor advertising these potential customers will still be reached and this figure can be increased with mobile advertising.
As these moving adverts make their way around a city they are spotted by thousands of passers-by. They’re also dynamic enough to catch the eye of those who may not be inclined to look at a static poster or billboard. Then use of video and audio has been proven to be more memorable for the viewer than a static billboard, with up to 50% more remembering the dynamic billboard.
This type of advertising can also be used to target specific groups and demographics by altering the location and time. If you want to target those in a few different areas that your business operates in then these units can be used to do so.
For large events outdoor advertising can also be used to grab the attention of a crowd, as the LED billboard can be raised for a clearer view. This also makes it easy to advertise to groups at industry or specific events, which can improve the number of those that get in touch. Using these billboards at events or product launches gives your company the opportunity to stand out and reinforce your brand message.