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mobile outdoor advertising

mobile outdoor advertising

How OOH is Impacting Digital Marketing

mobile outdoor advertising

Mobile outdoor advertising is all the rage in the marketing world and is having quite the profound impact on the digital marketing industry. While digital marketing was once considered the forefront of the advertising industry, key developments are shaking up digital marketing like never before. For advertisers, though, digital marketing […]

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How is Outdoor Advertising Measured?

mobile outdoor advertising

Outdoor advertising can have a consistently powerful impact but the difficulty arises for brands who want to measure their campaign’s individual performance so how exactly can this be achieved? The difficulty arises due to the complexity of the advertising model itself. The key for brand managers is to discover whether […]

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