DF Concerts were looking to increase their ticket sales this year for the world famous music festival, T in the Park and so contacted us to help with advertising.
Our mobile digital advertising screen was the perfect tool for their requirements in this case, as we could advertise tickets for the festival to the prime target market directly outside clubs and concert venues at peak times.
The target market in this case was: Scottish club goers and those going to concerts both at the SSE Hydro arena and Hampden Park.
During peak times and at Hampden Park concerts, for example, two adverts were displayed on our large screen:
- A television advert
- A motion graphic that included video and audio.
This is a perfect example of target marketing with up to 50,000 people entering and exiting Hampden Park and many others exiting clubs. We targeted all the main cities in Scotland over 13 different dates to ensure that we reached the full target market.