Creating an outdoor advertising campaign can be as simple or as complex as you want it to be but just like with any other type of marketing, mistakes can happen and for some of the less fortunate companies, this can lead to a PR disaster! Getting your message across effectively on a digital billboard is the goal for many but it can take just one small mistake to send an outdoor advert into chaos. We thought we would look at some common mistakes and how these can be avoided. Feel free to message us with your own!
One of the biggest mistakes that a company makes with an outdoor advert is the quality of the location. Whether you are using a traditional static billboard or a digital billboard, there is little point in having a creative and innovative advert if you are unable to target your market due to a poor quality site. It’s the classic case of quality over quantity. What we mean by this is that you want to be situated in an area where your target market is present, not just in an area where there are lots of people. Of course, with our mobile digital billboard, you won’t have this issue!
The Content of Your Advert
Next up, we have the range of information that your advert displays. Excess information can be detrimental to the overall effect of your advert. The key is to stick to small snippets which may prompt some call to action but overloading your advert with messages, especially on a digital billboard could have the opposite desired effect. Some consumers will simply fail to take in the main point of your advert due to the over clutter of messages. Try and stick to one clear and concise message with the aim of engaging with your audience.
Outdoor advertising messages are everywhere and creativity is the key to standing out from the crowd. Of course, creativity is subjective and an advert that works for one person may not be as effective for another. However, don’t be afraid to try something different and try to be disruptive but in a professional and tasteful way. Additionally, the colour palette is important so try and make sure that it fits with the brand image that you want to portray especially when you are using an interactive digital billboard to display your message.
Learning from Others
Although, big mistakes can have a massive impact on the effectiveness of your adverts, the age old saying that a “wise man learns from the mistakes of others” to us, is an effective way of conveying how you should go about the planning of your outdoor advert. Using the web to look at ways in which other businesses have failed with outdoor advertising is a great way to learn about what works and what does not. We hope this post has helped you understand a little about what can wrong with outdoor advertising but if you need any more information on our services then feel free to get in touch.