At GoGo Vision, we think that 2017 is already shaping up to be quite the year in terms of developments in the world of advertising and this is due to a number of factors. The biggest one that stands out to us is the constant increase in connectivity. The advertising industry is constantly becoming more connected and integrated and this is resulting in some big challenges for corporations attempting to improve customer relationship management processes. The big problem for the marketing departments of these companies is trying not to treat customers as just numbers and data. So how do we achieve this?
The consumer from the moment they wake up is bombarded with data due to exposure to multi-channel connectivity. From the get go consumers expect a human service from all of their favourite brands and managing these relationships can become tricky especially for the marketer attempting to create advertising campaigns that will treat every customer as an individual with a personalised service.
The advertising industry has to be able to adapt to the changing landscape and offer a customer experience that is personal and different every single time. This is no mean feat and innovation is the key for a lot of marketers. This rings true for the products and services that we offer here at GoGo Vision and we are constantly striving to exceed our customers and clients expectations. We have the public at the forefront of our minds at all times and we always aim to provide the ultimate advertising experience for your brand when we send out our digital advertising vans.
We think the key for marketers in the advertising industry for 2017 is going to be all about finding new and innovative ways to interact with customers. We have already seen some great examples in the last couple of weeks with music streaming giant Spotify experiencing success from their engaging digital advertising billboards. The company attempted to humanise tangible volumes of its listener’s data to create digital billboard messages that were light-hearted, funny and most importantly, they were personal!
The “Thanks 2016, it’s been Weird” campaign drew many plaudits from consumers and advertising industry experts alike and we really liked how the company tried to focus on its relationship with its customers. We will definitely be keeping tabs on their future campaigns. Hopefully, we can come up with a few ideas of our own!